BOOK REVIEW: Web Marketing All-in-One Desk Reference for Dummies by John Arnold, et al

Are you looking to establish a Web presence, but don't know how to do it?  (I'll let you in on a secret: having a static Web site isn't enough.  You will need to 'work' your online presence, just as you do your business.) 

If the thought of being online is overwhelming, then check out Web Marketing All-in-One Desk Reference for Dummies (by John Arnold, et al; Wiley Publishing, Inc.).  While it looks daunting, it's actually packed with useful, practical, step-by-step information to help you understand online marketing, master search engine optimization, crack the social media clique, and track your performance. You'll also appreciate the $25 Google Adwords gift card to help you start attracting customers to your site.

In eight "mini-books", Web Marketing All-in-One Desk Reference for Dummies covers:

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• E-Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Online Advertising & Pay-Per-Click
• Mobile Web Marketing

Honestly, until I read this book I had no appreciation for social media.  But that's all changed.  (Finally!  Some usefulness for Twitter - be sure to follow me @designedbiz.)  In fact, this book helped me to reassess by my entire business model and start this blog.  I highly recommend it to anyone starting a business.


Arnold, John., Lurie, Ian., et al.  (2009).  Web Marketing All-in-One Desk Reference for Dummies.  Indianapolis, IN: Wiley Publishing, Inc.